7 Attributes of Agile Growth
The 7 Attributes of Agile Growth™
Gravitas Impact is excited to announce The 7 Attributes of Agile Growth™, a proven, practical and profitable framework for business growth that draws upon authors, thought leaders and market feedback worldwide. It was developed through years of client and coach input, using a “best of the best” framework, with the goal to accelerate the growth of the CEO, executive leadership team, and the organization.
Keith Cupp, CEO of Gravitas Impact, shares the impetus behind the framework’s development. “Globally, the market lacks a purpose-driven, integrated framework of business growth for the mid-market.Coaches, authors and business gurus of varying credentials have proliferated worldwide, with some claiming their content as “one size fits all.” This has resulted in confusion for the CEO and their leadership teams, unintentionally hindering the development of healthy and impactful companies. The 7 Attributes of Agile Growth™ brings clarity to this confusion by providing the tools, community and resources for coaches as they work with CEOs to help their companies accelerate business growth with a purpose-driven mindset.”
The 7 Attributes collectively form a framework for agile growth, enabling companies to scale their leadership, culture and financial results when led by an experienced and certified premium coach. The 7 Attributes of Agile Growth™ stays current and relevant by evolving with real-time coach experience, market research and client feedback. Cupp shares, “Our organizational mindset is one of abundance, with the opportunity for every organization to thrive by helping companies and leaders succeed and make their impact on the world around them.”
At Gravitas Impact, coaches are carefully selected, trained and certified in The 7 Attributes of Agile Growth™, many of whom have been successful business leaders themselves. “We believe in a collaborative culture where many of our senior coaches participate in other certifications, training and organizations, thus enriching our communities’ intellectual DNA and value to Leadership teams,” said Cupp.
Gravitas coaches also work with CEOs to create an Agile Growth Roadmap™ to chart a successful path to scale, grow, and execute the 7 Attributes process using the tools, resources and community to address each of the following questions:
LEADERSHIP: Is your leadership team authentic, healthy and aligned?
TALENT: Do your leaders relentlessly pursue a culture of results & accountability?
STRATEGY: Can your team state your unique and value-driven market position?
EXECUTION: Do you have a visible, measurable set of priorities with action plans?
PROFIT: Have you identified the vital few levers to optimize and accelerate profit & cash flow?
CUSTOMER: Do you have a compelling customer promise and referral lifecycle?
SYSTEMS: Do you have a technology, decision-making, and change management plan?
Does your strategy provide a unique and valuable position in the market, and can it be stated in one phrase, single sentence? According to Alber Einstein, “If you can't explain it simply, you don't understand it well enough.”
Strategy is about strong topline revenue growth. Strategy helps the organization understand the competitive landscape, align key activates, and clarify how we make money. With a clearly defined strategy we identify our Big Hairy Audacious Goal (a.ka. “Moon Shot”). Check out this short video that will help overcome these common growth barriers: https://www.loom.com/share/481d62bf72ac4fae80d082db7179e376
So, how about your organization, “Can you state your strategy in a single simple sentence?” Do you know your BHAG? What actually drives your economic engine? Would you like help solving that?
Let’s set up a call to talk about what success looks like for you, and what’s in your way of achieving your most important, desirable outcomes. Let’s walk thru how having a framework that guarantees success, building a growth roadmap that engages your leadership team, and utilizing proven growth tools can help you systemically scale up your business. Click here to setup an exploratory session today and let’s see if we are right for each other: https://calendly.com/patrickfrazier/freecoaching