Statistics show that, on average, U.S. companies lose half of their customers every five years. HALF! It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business and keeping them happy should be your highest priority. Here are six ways to make sure your customers keep coming back:

Organizations are complex entities. Effective leadership calls for developing a strategy (the action taken to secure a competitive advantage), structuring the organization to achieve that strategy, ensuring that internal processes are focused on customer needs, and focusing all of the people within the organization.